Ambition is exciting.

Confusion is expensive.

I help founders get clear on what they’re building
and turn it into a strategy that converts.

Former JPMorgan • HSBC • Global operations leadership

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Most founders are too close to see what’s breaking

I’m unusually fast at identifying gaps and finding solutions.

I listen, identify the real problem, and translate it into a strategy your team can execute.

Why? Because scaling a company eventually becomes an operational problem.

  • Teams are busy but priorities constantly shift

  • Execution isn’t getting faster even as you hire

  • Customers experience inconsistent delivery

  • The founder becomes the operational bottleneck

  • New tools (including AI) are added to fix problems that are actually process gaps

->Growth exposes cracks in systems, teams and process flow

What worked at $1M stops working at $10M.

How I help

Founders come to me because:

  • the product makes sense internally, but not externally

  • the team is busy, but nothing is moving

  • the narrative doesn’t land

  • growth feels inconsistent or stalled

The issue usually isn’t effort.
It’s clarity.

Work With Me

How it works

I step into businesses at moments where things feel unclear, stuck, or misaligned.

That might look like:

  • diagnosing what’s actually blocking growth

  • clarifying positioning and narrative

  • restructuring how the business operates

  • helping teams execute on what matters

Sometimes this is a focused sprint.
Sometimes it becomes ongoing partnership.

  • When growth stalls because systems and ownership are unclear.

    I diagnose the breakdowns in process, roles, and decision flow and rebuild the operating rhythm.

  • When a critical initiative needs disciplined execution.

    Launches, expansions, and complex initiatives that require operational leadership.

  • When the founder is overloaded and execution is slipping.

    I step in as operational leadership to restore clarity, accountability, and forward motion.

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Meet Amy

Amy Marie Herrick is an operator with 20+ years experience building operational systems across global financial institutions, international markets, and emerging companies.

Known for complex pattern recognition in high trust environments, timely delivery and ability to move seamlessly from strategy to execution.

Her background includes roles at JPMorgan, HSBC, and Morgan Stanley as well as launching business operations in West Africa.

Based in Manhattan, available globally.

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